It's not about doing this sometimes, it's about doing it reflexively. If I were my stakeholder, what would I care about? What would I be thinking? What matters to me? What are my career aspirations and how does this thing we're working on help me get me there? How do I fit into a larger network of influence and decision-making in my organisation? Then I think about how can I craft my message/deliverables to serve that perspective. 👟 Putting myself in the stakeholders' shoes. In my two years at Profusion, I've found that that burning platform has upped my stakeholder management game, developing habits like: If you're not delivering value to internal stakeholders, you might cruise along for a good long while if you do that with paying customers, they're going to fire you. Why? I think it's because consulting is a crash course in stakeholder management (i.e., sales) skills. I've noticed that a lot of the people I know in data who have a solid track record of delivering business value have consulting experience. I’m used to dropping my kids off at camp and picking them up, spending an hour in the public pool with them a few times a week…I sure heck won’t give that up for spending the same time on a sweaty public bus that is always late.Īs for the whole Zoom affair and their return to office mandate, do you think they will prevent people from using zoom internally? You know, so that they could be “creative” together in the same cold conference room?
Now if your employer is amazing in every way and your job is fulfilling, the trade offs could make sense.īut let’s keep something in mind, for over 2 years people have now gotten used to seeing their family, kids and lunch with their partner on a daily basis, taking that away is going to hurt many of those people, I know it would hurt me. It’s a great way purge the ranks without having to pay for severance. That'll get you up to speed.īack to office mandates = stealth layoffs.įorcing people to change their daily process, reorganize their lives and with the added bonus of wasting their time and making work more inconvenient will lead to many people leaving a company. For an idea of what we publish, just check the site. The only real criteria for getting in is that you don't bore me. If it’s not you, it’ll be some clever fella called John that gets published instead.Īnd if you're reading this and think of someone, go nominate them or share it. If your writing and arguments are brilliant and I think it gives our audience something special, I'll take it in. Consider dropping me a quick pitch, a couple of bullet points and a reason people need to see your writing. You might be thinking about launching a substack or a podcast or a newsletter or something.
#Insight timer quotes free#
If you’re a female marketer in a brand or an agency that is FREE TO ACTUALLY SAY WHAT PEOPLE NEED TO HEAR ABOUT THIS INDUSTRY AND/OR THE WORK, drop me a message. I'd love to balance that out a bit and get a broader spectrum of experiences and perspectives. God bless my fellas, they’re really smart and outgoing, file on time (and are probably more likely to have brilliant PRs doing all the work for them )). I might as well be honest, as opinion editor at The Drum, I’m really proud of the work we’ve been able to table and the debate we’ve encouraged so far.
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